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Více informací o knize International Business Marketing in Emerging Country Markets

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Anotace knihy

This book illustrates how multinational corporations (MNCs) solve the business-to-business or industrial marketing problems they encounter in markets in large emerging countries. The author finds that traditional ideas and frameworks used for analyzing, forming and implementing international business marketing strategy in mature markets are in need of adjustment before they are applied to emerging country markets. Accordingly, the author develops the institutional network approach to address the specific challenges afforded by these markets.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management International business

• Plný název: International Business Marketing in Emerging Country Markets
• Podnázev: The Third Wave of Internationalization of Firms
• Autor: Hans Jansson
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 264
• EAN: 9781847202512
• ID: 05101290
• Nakladatelství: Edward Elgar Publishing Ltd
• Hmotnost: 522 g
• Rozměry: 234 × 156 × 24 mm
• Datum vydání: 26. September 2007

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