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Anotace knihy

Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies. However, there is a need to further investigate interdisciplinary approaches to techno-entrepreneurial business strategy, which remains a neglected area of research.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business innovation

• Plný název: Integrated Business Models in the Digital Age
• Podnázev: Principles and Practices of Technology Empowered Strategies
• Autor: Sumesh Singh Dadwal, Hamid Jahankhani, Azizul Hassan
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 544
• EAN: 9783030978761
• ID: 38688706
• Nakladatelství: Springer Nature Switzerland AG
• Hmotnost: 883 g
• Rozměry: 210 × 148 × 36 mm
• Datum vydání: 22. June 2022

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