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Více informací o knize Innovation, Product Development and Commercialization

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

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Anotace knihy

To succeed in the 21st century, firms must integrate their business, market, technology, and resource strategies into a holistic product approach and match technological innovation to market opportunities. "Innovation, Product Development and Commercialization" uses a holistic approach to examine the diverse issues that managers face to channel resources in the right direction for commercial success. It details the commercialization of innovation and new products in fast-paced, high-tech markets and how to match technological advances to newly emerging market opportunities. It also shows how to manage portfolios of technologies and products for market leadership, and presents real case studies of businesses that embody these principles for success and continued improvement.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Innovation, Product Development and Commercialization
• Autor: Dariush Rafinejad
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 400
• EAN: 9781932159707
• ISBN: 1932159703
• ID: 04395087
• Nakladatelství: J Ross Publishing
• Hmotnost: 924 g
• Rozměry: 185 × 261 × 31 mm
• Datum vydání: 15. April 2007

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