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Více informací o knize I'm Afraid Debbie from Marketing Has Left for the Day

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Anotace knihy

How to Use Behavioural Design to Create Change in the Real WorldIn this ground-breaking book, author Morten Munster presents a set of rules that individuals and companies can follow to bring about necessary change. Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success. By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.

Parametry knihy

• Plný název: I'm Afraid Debbie from Marketing Has Left for the Day
• Autor: Morten Munster
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 304
• EAN: 9781786279484
• ISBN: 1786279487
• ID: 33340245
• Nakladatelství: Laurence King Publishing
• Hmotnost: 336 g
• Rozměry: 140 × 209 × 28 mm
• Datum vydání: 11. March 2021

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