Kód: 05285250
Innovation represents a source of growth and profitability for firms in today's globalizing competitive environment. In particular, radical innovations are gaining in importance for large established companies as they can be consi ... celý popis
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Innovation represents a source of growth and profitability for firms in today's globalizing competitive environment. In particular, radical innovations are gaining in importance for large established companies as they can be considered a source of organizational rejuvenation. Some large companies organize for radical innovations by establishing dedicated organizational structures. The present study provides a common basis for these activities drawing upon research in the field of radical innovation management and corporate entrepreneurship, which are integrated in a new definitional framework of New Business Creation (NBC). In six in-depth case studies and a cross-case analysis, Theo Fowinkel explores the management of human resources in NBC as the commitment, enthusiasm and self-motivation of employees significantly affect the development of radical innovation.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
1665 Kč
Osobní odběr Praha, Brno a 12903 dalších
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