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Anotace knihy

In "Hillstrom's Customer Development" Kevin walks the reader through a process he uses with clients to measure how effective a brand is at moving customers from prospect to first order to loyalty status. The reader learns about key inflection points in the customer development process when customers are most receptive to purchasing again. By focusing on Acquisition, Welcome, Emergence, Loyalty, and Retirement the marketer is given the analytical tools necessary to develop a loyal customer base that delivers disproportionate profit for years to come.

Parametry knihy

• Plný název: Hillstrom's Customer Development
• Podnázev: An Introduction to Understanding How Customers Evolve
• Autor: Hillstrom Kevin Hillstrom
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 96
• EAN: 9798710716960
• ISBN: 871071696Y
• ID: 35402290
• Nakladatelství: Independently Published
• Hmotnost: 191 g
• Rozměry: 229 × 152 × 6 mm
• Datum vydání: 17. February 2021

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