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Anotace knihy

While many nonprofits have significant volunteer resources, few know how to direct those resources strategically and systematically into their all-important development programs. Written by two fundraising experts, "Hidden Assets" shows you how, introducing a unique, proven formula for volunteer development that aims at enhancing fundraising, public relations, and marketing results through the strategic use of volunteers. Volunteers play a key role in a powerful new technique - affinity fundraising - that teaches step-by-step, how to cultivate the donors who have the greatest affinity for an organization's work and mission. Brimming with real-life examples of how organizations have incorporated volunteers into their development programs, this hands-on guide comes with a wealth of worksheets, sample dialogues with donors, and practical tips on recruiting, retaining, and motivating volunteers.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Social services & welfare, criminology Social welfare & social services

• Plný název: Hidden Assets - Revolutionize Your Development Program with a Volunteer-Driven Approach
• Autor: Diane L. Hodiak, John S. Ryan
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 128
• EAN: 9780787953515
• ISBN: 0787953512
• ID: 04920292
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 326 g
• Rozměry: 275 × 209 × 8 mm
• Datum vydání: 26. March 2001

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