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Anotace knihy

Attn: Independent bands and record labels; festival and concert promoters; theatre and publishing companies; retailers and service providers Guerrilla Street Team Marketing can boost sales and improve the market visibility of any band, business, service or product! Learn how to: *Develop a Guerrilla Street Team Marketing Strategy and Calendar *Recruit, train and motivate street team members *Design effective newsletters and street team invitations *Maximize promotional materials' effectiveness *Research your target demographics *Set budgets and measure success *Refine your image and sales goals The music industry is becoming more accessible by the minute and grassroots marketing is one of the only ways beginning artists can gain a presence in the marketplace. In addition to the music industry, the same tactics that work for bands will work for any business!

Parametry knihy

• Plný název: Guerrilla Street Team Guide
• Podnázev: Helping Teamers and Business People Alike Utilize Guerrilla Marketing Strategies on the Grassroots Level to Reach People Not Typically Exposed to Traditional Advertising
• Autor: Jay Conrad Levinson, Brad Lovejoy
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 110
• EAN: 9781600373923
• ISBN: 1600373925
• ID: 12358193
• Nakladatelství: Morgan James Publishing llc
• Hmotnost: 140 g
• Rozměry: 203 × 128 × 8 mm
• Datum vydání: 01. June 2008

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