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Více informací o knize Globalization of Chinese Companies

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• Anotace
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Anotace knihy

Over the past 30 years, China has enjoyed the longest§and most rapid economic development in history. As§part of that phenomenon, Chinese companies such as§Lenovo, Huawei and Haier have in recent years§increasingly stepped up their internationalization§efforts in order to compete globally. Despite the§huge business impact and future implications, there§is little academic literature on globalization trend§of Chinese companies from a corporate strategic§perspective, since most of the existing literature§derives from a macro-economic standpoint. This book§therefore provides a pioneering and refreshing§analysis of the global corporate strategies and§development of two of the largest Chinese companies§(Huawei & ZTE), in one of the most fast-paced§industries (telecommunications). Using a proven§analysis framework, key characteristics of the§globalization strategies of Chinese companies were§identified and analyzed. This book aims to shed some§light on corporate strategies of Chinese companies§with global aspirations, and should be especially§useful to senior executives in multinational§companies, or anyone else interested in understanding§Chinese corporate behavior and global strategies.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Economics International economics

• Plný název: Globalization of Chinese Companies
• Podnázev: A Study of the Global Strategies and Characteristicsof Chinese Telecommunications Companies
• Autor: Kevin Jiang
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 100
• EAN: 9783639072525
• ISBN: 3639072529
• ID: 06816532
• Nakladatelství: VDM Verlag Dr. Mueller E.K.
• Hmotnost: 145 g
• Rozměry: 229 × 152 × 5 mm
• Datum vydání: 03. September 2008

Oblíbené z jiného soudku

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