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Více informací o knize Global Companies, Local Innovations

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• Anotace
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Anotace knihy

Investigating the innovation activities of multinational corporations, this book uncovers and examines why the geography of innovation by multinationals is overwhelmingly local, in spite of their global operations in manufacturing and sales through case studies of produce development by three global players: Toyota, Sony, and Canon. The microdynamic approach of the book allows an in-depth investigation of the engineering and technical aspects of innovation making. The book unfolds the complex and constant process of trial and error in innovation and reveals three fundamental natures of innovation making: complexity, interdisciplinarity, and prototyping and testing. In order to manage these three natures of innovation, firms have to plan, ironically, for unplanned situations and to collocate knowledge, people, and resources.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Ownership & organization of enterprises

• Plný název: Global Companies, Local Innovations
• Autor: Yasuyuki Motoyama
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 180
• EAN: 9781409421467
• ISBN: 1409421465
• ID: 04782566
• Nakladatelství: Taylor & Francis Ltd
• Hmotnost: 482 g
• Rozměry: 240 × 164 × 17 mm
• Datum vydání: 28. September 2012

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