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Více informací o knize German-Irish Sales Negotiation

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Anotace knihy

This book explores the construct 'negotiation' from a linguistic, cultural and organisational perspective in order to understand how a more integrated pedagogical approach to the teaching of L2 negotiation skills to Hiberno-English-speaking adult learners of German might be conceived. On the basis of a corpus of twelve simulated intercultural and intracultural sales negotiations, together with thirty-four qualitative interviews with Irish exporters and a review of sales training, the book investigates the structural and interactional differences and similarities in the conduct of German and Irish sales negotiation and the types of strategic, linguistic and/or cultural problems encountered by Irish sellers negotiating in the L2. The research findings underline the need for increased interdisciplinary collaboration and for a balanced approach to skills development which does not see culture as the sole source of critical incidents in intercultural negotiation.

Parametry knihy

Zařazení knihy Knihy v angličtině Language Language teaching & learning (other than ELT) Language learning: specific skills

• Plný název: German-Irish Sales Negotiation
• Podnázev: Theory, Practice and Pedagogical Implications
• Autor: Gillian S. Martin
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 488
• EAN: 9783631360798
• ISBN: 9783631360798
• ID: 10022649
• Nakladatelství: Peter Lang AG
• Hmotnost: 640 g
• Rozměry: 149 × 209 × 25 mm
• Datum vydání: 11. May 2001

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