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Anotace knihy

Turn Google Analytics into a centralized marketing-analysisplatform Are you looking to get more useful data about your customers'behavior? Google Analytics Integrations paves the way.Written by Google expert Daniel Waisberg, this step-by-step guideshows you how to integrate and analyze AdWords, Webmaster Tools,AdSense, YouTube, DoubleClick, and other tools using the GoogleAnalytics interface. Many marketers are still seeing only a single part of theirvisitors' interaction with their business, rather than all thefactors and data that affect their websites and apps. This happensmainly because data is scattered over multiple data silos, makingit hard for professionals to integrate all sources of informationinto one place. Google Analytics Integrations offerspractical and easy-to-implement guidance on getting around thosetricky roadblocks, arming you with the know-how to capture theinformation you need to get to know your customer base and makeyour brand grow. * Includes best practices for setting up the Google Analyticsinterface * Offers proven techniques to gather clean and accurate customerdata * Provides straightforward guidance on keeping the implementationunder control * Shows you how to integrate and import all of your data intoGoogle Analytics You will learn proven techniques to gather clean and accuratedata from the outset, as well as a straightforward way to keep theimplementation under control, which is especially important forlarge enterprises. Harness the full power of Google Analytics toget better results and drive revenue with Google AnalyticsIntegrations

Parametry knihy

Zařazení knihy Knihy v angličtině Computing & information technology Digital lifestyle Internet guides & online services

• Plný název: Google Analytics Integrations
• Autor: Wiley
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 216
• EAN: 9781119053064
• ISBN: 1119053064
• ID: 08877780
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 304 g
• Rozměry: 235 × 188 × 16 mm
• Datum vydání: 24. April 2015

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