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Anotace knihy

"Fund-Raising Fundamentals", Second Edition is a step-by-step guide to the fundamentals of fund raising, with practical how-to advice on the basic methods and techniques, necessary to carry out successful annual giving campaigns. It provides guidelines for all aspects of the fund-raising process, including direct mail solicitation, telemarketing, renewals, membership drives, special events, and volunteer fund-raising. This updated edition incorporates three new skill areas advanced telephone and telemarketing skills, soliciting from corporations, and Internet techniques that have become a part of traditional annual giving programs everywhere. Real-world examples and case studies, checklists, charts, and sample documents round out this comprehensive, easy-to-use guidebook.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Social services & welfare, criminology Social welfare & social services

• Plný název: Fundraising Fundamentals
• Podnázev: A Guide to Annual Giving for Professionals and Volunteers
• Autor: James M. Greenfield
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 600
• EAN: 9780471209874
• ISBN: 0471209872
• ID: 04888586
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 1052 g
• Rozměry: 237 × 167 × 42 mm
• Datum vydání: 12. April 2002

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