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Anotace knihy

Everybody tells you to follow the dream. Nobody tells you how the machinery works.

Behind every garment hanging in a shop there is an invisible chain: a designer, a pattern maker, a fabric mill, a dye house, a sample room, a factory floor, a quality checker, a shipping agent, a customs officer, a warehouse, a buyer. Miss one link and you lose a season. Miss two and you lose the brand.

Alana Miller has spent more than twenty-five years inside that chain. She started at seventeen and has done nearly every job the rag trade has to offer retail buyer, sales rep, founder of her own label, and from the age of twenty-seven a production manager living and working offshore, first in Indonesia and later in China. She has approved the samples, argued the tolerances, chased the containers and paid for her own mistakes.

This is the manual nobody handed her.

It follows the real journey of a clothing brand, in the order it actually happens - from the first sketch to a shipped order - and it does not skip the unglamorous middle where most brands quietly come undone.

Inside you will find:

How to plan a range you can genuinely afford to make

Tech packs, spec sheets and grading, explained without the jargon

Pricing that works at wholesale AND at retail, and why markup is not margin

The cash-flow gap that closes more young brands than weak sales ever will

Shipping, customs and Incoterms in plain English

How to work with a factory six thousand kilometres away and keep them on your side

36 diagrams, and a complete toolkit of working templates.

You do not need permission, an MBA or a rich uncle. You need to know how it works.

Crawl before you walk. Then run.

Parametry knihy

• Plný název: From Conception To Collection
• Podnázev: The 25-Year Insider's guide to Building a Clothing Brand in the Digital Age. From First Sketch to Shipped Orders
• Autor: Alana Miller
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 190
• EAN: 9781764973007
• ISBN: 1764973003
• ID: 54436942
• Nakladatelství: Alana Miller
• Hmotnost: 390 g
• Rozměry: 254 × 203 × 10 mm
• Datum vydání: 16. September 2026

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