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Více informací o knize Focus on the End-User

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• Anotace
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Anotace knihy

Focus on the End-User is an invitation to (re)consider translation and localization processes from the perspective of the end-user, by looking at statistical data, provided by search engines. Search engines can function as an online communication mediator between companies and potential buyers, even more so when inter-lingual communication is involved. A termbase built on data from search engines can be employed in translation and localization as a pre-validated glossary source, by analyzing the input of search engine users. Thus, by using common signifiers, the communication gap is closed, a common ground is reached. A book revisiting key concepts in Translation Studies and Website Localization from various perspectives, with a key focus on the end-user, as the ultimate receiver of the intended message.

Parametry knihy

Zařazení knihy Knihy v němčině Sozialwissenschaften, Recht, Wirtschaft Politikwissenschaft Politikwissenschaft - Sonstiges

• Plný název: Focus on the End-User
• Autor: Cristian LAKÓ
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 324
• EAN: 9786203196115
• ISBN: 6203196118
• ID: 36847699
• Nakladatelství: LAP LAMBERT Academic Publishing
• Hmotnost: 500 g
• Rozměry: 220 × 150 × 19 mm
• Datum vydání: 18. December 2020

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