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Anotace knihy

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

Parametry knihy

• Plný název: Focus
• Podnázev: The Future Of Your Company Depends On It
• Autor: Al Ries
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 304
• EAN: 9780060799908
• ISBN: 0060799900
• ID: 10963466
• Nakladatelství: HarperBusiness
• Hmotnost: 163 g
• Rozměry: 203 × 127 × 25 mm
• Datum vydání: 01. October 2005

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