Mohlo by se vám také líbit

Více informací o knize Flock and Flow

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 63 bodů

Anotace knihy

Is it possible any longer to 'read' markets fast enough to respond to them? A world of discrete parts is now one interconnected web of ceaseless calculation and response. 'Marketing' has become a thing of speed and turbulence, with all the players moving simultaneously. For marketing guru Grant McCracken, the key to success in this dynamic new marketplace is to find a way to slow the world down. And McCracken believes he has the solution. It begins with understanding the mechanics at work today. He says, 'Complexity has a theory. Commotion has a pattern. Dynamism has a system. We can continue to live by damage control, or we can change the way we play the game'. To survive our own world of collision and speed, marketers need to see the world as 'flocks and flows'. In this exciting new book, McCracken deploys 'complex adaptive theory' to track the movement of trends and new groupings of consumers. He shows how to monitor new trends, whether and when to introduce new brands and brand extensions, how to speak to niche markets, and how to avoid costly mistakes. McCracken's sage and witty advice could not come at a better time. His book will be a valuable aid for anyone trying to keep up with marketplace changes in our rapidly evolving world.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Social issues & processes

• Plný název: Flock and Flow
• Autor: Grant McCracken
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 208
• EAN: 9780253347596
• ISBN: 0253347599
• ID: 04871636
• Nakladatelství: Indiana University Press
• Hmotnost: 517 g
• Rozměry: 235 × 155 × 23 mm
• Datum vydání: 16. August 2006

Oblíbené z jiného soudku

---

---

---