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Více informací o knize Fast Moving Consumer Goods (FMCG): A Swot up

• Parametry knihy
• Anotace
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Anotace knihy

The main objective of the book is to create awareness among the consumers regarding Brand Preference of FMCG in the study area. Because The fast moving consumer goods (FMCG) segment is the fourth largest sector in the Indian economy. It has a strong MNC presence and is characterised by a well established distribution network, strong competition between the organised and unorganised segments and low operational cost. Fast Moving Consumer Goods are inevitable for the people in their day to day life. Therefore it is highly useful for the consumers to prefer the suitable brands according their requirements.

Parametry knihy

• Plný název: Fast Moving Consumer Goods (FMCG): A Swot up
• Autor: K. Jegatheesan Karuppiah, K. Kalaivani Kuppusamy, P. Muthu Ganeshwari
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 124
• EAN: 9783330344143
• ID: 17963987
• Nakladatelství: LAP Lambert Academic Publishing
• Hmotnost: 203 g
• Rozměry: 220 × 150 × 7 mm
• Rok vydání: 2017

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