Kód: 04803413
The factorial survey method is well established in the social sciences as a method of assessing respondents' beliefs about the world, judgment principles, or decision rules. Instead of single-item questions, respondents are confro ... celý popis
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Anotace knihy
The factorial survey method is well established in the social sciences as a method of assessing respondents' beliefs about the world, judgment principles, or decision rules. Instead of single-item questions, respondents are confronted with multi-dimensional stimuli ("vignettes") that resemble real-life judgments or decision-making situations. Within these vignettes, attributes are experimentally varied in their values. This method enables the researcher to combine the advantages of experimental designs and surveys.
Parametry knihy
Zařazení knihy Knihy v angličtině Society & social sciences Sociology & anthropology Sociology
672 Kč
Angličtina
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