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• Anotace
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Anotace knihy

If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management International business

• Plný název: Export Marketing Strategy
• Autor: Zou
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 362
• EAN: 9781606490082
• ISBN: 1606490087
• ID: 01219979
• Nakladatelství: Business Expert Press
• Hmotnost: 557 g
• Rozměry: 230 × 154 × 22 mm
• Datum vydání: 14. January 2009

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