Mohlo by se vám také líbit

Více informací o knize Expectations and the Food Industry

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 331 bodů

Anotace knihy

This book tackles expectations and how they arise, expectations associated with strangers involved in the food industry, with the business façade, advertisement and packaging, as well as expectations engendered in store and restaurant and from the food itself. This holistic approach has been taken because total appearance images and expectations are critical in separate and interlinking ways to all aspects of food research, development, production, marketing, sales and preparation, as well as consumption. Above all, they are critical to each individual customer whether they are in the kitchen, store, restaurant or pub.§This book seeks to help those in all areas of industry who contribute to the visual stimulus experienced by the customer. These include architects, store designers, and food producers, whether they be banquet chef or manufacturer, as well as those in advertising and packaging or having responsibility for training customer contact staff. It will also serve as a text for students and graduates of food science, marketing in its widest sense, retailing, and those concerned with food and its presentation. §Although this book is directed at members of the food industry, the philosophy, approach, and interpretation apply to all industries and service sectors that depend on a person's visual appraisal of an object, scene, or situation.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Manufacturing industries

• Plný název: Expectations and the Food Industry
• Podnázev: The Impact of Color and Appearance
• Autor: John B. Hutchings
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 180
• EAN: 9780306477096
• ISBN: 0306477092
• ID: 05247194
• Nakladatelství: Springer Science+Business Media
• Hmotnost: 347 g
• Rozměry: 235 × 155 × 12 mm
• Datum vydání: 30. April 2003

Oblíbené z jiného soudku

---

---

---