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Více informací o knize Entrepreneurship and Small Business Fourth Asia Pacific Edition

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• Anotace
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Anotace knihy

Now in its 4th Asia-Pacific edition, the internationally acclaimed author team of Entrepreneurship and Small Business have revised their market-leading text with a simple pedagogy and a clear purpose. Starting and running your own enterprise is one the most rewarding - and challenging - journeys towards developing a business career. This text provides students with the theoretical and practical knowledge required to successfully own and manage a new, small or growing business venture. ESB 4th Asia-Pacific edition is abundant with insightful real world case studies and opportunities for experiential learning. It provides comprehensive information about small business management and entrepreneurship in Australia, New Zealand, China, India, Singapore, Malaysia and Hong Kong; providing students with a genuinely international perspective. The text includes a bolstered section on family business start-ups and integrated coverage of the impact of sustainability and social media. Yet again, the author team have brought to life what successful small business owners actually do, not just what they think or the theoretical concepts behind their strategy.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Ownership & organization of enterprises

• Plný název: Entrepreneurship and Small Business Fourth Asia Pacific Edition
• Autor: Paull Weber, Thierry Volery, Michael Schaper, Brian J. Gibson
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 552
• EAN: 9781118362549
• ISBN: 1118362543
• ID: 04769917
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 944 g
• Rozměry: 245 × 181 × 27 mm
• Datum vydání: 24. October 2014

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