Kód: 09201122
Emotional Engineering
Autor Shuichi Fukuda
In an age of increasing complexity, diversification and change, customers expect individually tailored services. This book shows how to satisfy and manage their expectations throughout the product life cycle, if producers focus th ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 395
Nakladatelství: Springer London Ltd, 2014
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Anotace knihy
In an age of increasing complexity, diversification and change, customers expect individually tailored services. This book shows how to satisfy and manage their expectations throughout the product life cycle, if producers focus their attention more on emotion.§
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
3532 Kč
- Plný název: Emotional Engineering
- Podnázev: Service Development
- Autor: Shuichi Fukuda
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 395
- EAN: 9781447157144
- ISBN: 1447157141
- ID: 09201122
- Nakladatelství: Springer London Ltd
- Hmotnost: 635 g
- Rozměry: 235 × 155 × 22 mm
- Datum vydání: 04. December 2014
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