Mohlo by se vám také líbit

Více informací o knize Electronic Marketing and the Consumer

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 296 bodů

Anotace knihy

Electronic Marketing and the Consumer provides comprehensive and current information on a wide range of marketing techniques including: direct response radio and television; computers and the Internet; facsimile machines; telephone-based technologies; videography; interactive kiosks; pagers; optical scanners; electronic ticket machines; and 'smart cards'. Real-world cases and practical insights are provided from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer. Robert A Peterson gives expert advice on the future of electronic marketing and its likely impact on consumer behaviour and society.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Social issues & processes

• Plný název: Electronic Marketing and the Consumer
• Autor: Robert A. Peterson
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 208
• EAN: 9780761910701
• ISBN: 0761910700
• ID: 04683745
• Nakladatelství: SAGE Publications Inc
• Hmotnost: 370 g
• Rozměry: 228 × 152 × 13 mm
• Datum vydání: 26. June 1997

Oblíbené z jiného soudku

---

---

---