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Více informací o knize Election Campaigning: The New Marketing of Politics

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Anotace knihy

The advent of new technology and the importation of a professional communicatorsa has transformed the nature of British election campaigning. In this book, Dennis Kavanagh explores this so--called process of a Americanizationa , characterized by the increasing importance of the media in elections and the rise of advertising agencies, pollsters, public relations advisers and speechwriters. He examines how the a professional communicatorsa function within British politics, and assesses the reaction of the politicians themselves to the changing environment of election campaigns.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Politics & government Political structure & processes

• Plný název: Election Campaigning: The New Marketing of Politics
• Autor: Dennis Kavanagh
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 288
• EAN: 9780631198116
• ISBN: 0631198113
• ID: 04898093
• Nakladatelství: John Wiley and Sons Ltd
• Hmotnost: 432 g
• Rozměry: 228 × 162 × 18 mm
• Datum vydání: 31. August 1995

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