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Více informací o knize El Mundo Groundswell: Como Aprovechar los Movimientos Sociales Espontaneos de la Red = Groundswell

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Anotace knihy

Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now. When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.

Parametry knihy

• Plný název: El Mundo Groundswell: Como Aprovechar los Movimientos Sociales Espontaneos de la Red = Groundswell
• Autor: Charlene Li, Josh Bernoff
• Jazyk: Španělština
• Vazba: Brožovaná
• Počet stran: 380
• EAN: 9788492452194
• ISBN: 8492452196
• ID: 13177643
• Nakladatelství: URANO PUB INC
• Hmotnost: 476 g
• Rozměry: 211 × 132 × 25 mm
• Datum vydání: March 2009

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