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Anotace knihy

This book provides the reader practical advice on how to effectively manage and overcome a crisis. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a crisis. Key features of this second edition are the following: it brings together theory and experience - this book introduces readers to sound research and best practices in the field of crisis communication. It provides advice on how to create opportunity from crisis - unlike other crisis communication texts, this book explains how organizations can and should emerge from crises as better organizations. It addresses prominent and diverse cases - cases and practical applications from a wide variety of crises are included, such as food-borne illness outbreaks, terrorism, industrial disasters, and natural disasters. 'You Make the Call' exercises allow readers to examine and critique the decisions made in such important cases such as 9/11, the 2003 California fires, the recent financial crisis, and the Swine flu pandemic.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Social issues & processes

• Plný název: Effective Crisis Communication
• Autor: Robert R Ulmer
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 264
• EAN: 9781412980340
• ISBN: 1412980348
• ID: 01215150
• Nakladatelství: Sage Publications
• Hmotnost: 374 g
• Rozměry: 228 × 154 × 27 mm
• Datum vydání: 31. December 2010

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