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Více informací o knize Economics of the Mass Media

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Anotace knihy

The study of the mass media has flourished over recent decades. Whereas media and communications have traditionally been studied via the lens of sociology or other non-economic disciplines, the perspectives and frameworks offered by economics are now properly recognised as central to our understanding of the organization and behaviour of the mass media - a fact reflected in this unique collection. As more and more economists have turned their attention to media firms and industries, a rich and diverse body of literature has emerged. The articles drawn together in this volume present a survey of the papers that have contributed in important ways to this developing field of enquiry.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Media, information & communication industries

• Plný název: Economics of the Mass Media
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 672
• EAN: 9781858988115
• ID: 05118752
• Nakladatelství: Edward Elgar Publishing Ltd
• Hmotnost: 1270 g
• Rozměry: 244 × 169 × 42 mm
• Datum vydání: 28. November 2006

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