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Více informací o knize E-COMMERCE

• Parametry knihy
• Anotace
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Anotace knihy

The book's title reflects some key themes that we develop. First, we are primarily concerned with electronic commerce, which we define as using technology (e.g., the Internet) to communicate or transact with stakeholders (e.g., customers). Second, we discuss how organizations must change in order to take advantage of electronic commerce opportunities. In this sense, our book offers the strategic perspective (i.e., the best way to operate a successful business in the 21st century). Third, with the growing importance of the Internet and related technologies, organizations must take electronic commerce into account when they are creating strategic plans. Thus, electronic commerce is a strategic perspective that all firms must adopt, both in the present and in the future. In other words, an organization that does not explicitly consider electronic commerce as a strategic imperative is probably making a crucial error. Here, we focus primarily on the opportunities and tactics that can lead to success in the electronic marketplace.

Parametry knihy

Zařazení knihy Knihy v němčině Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Management

• Plný název: E-COMMERCE
• Autor: S. Ponmalar
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 128
• EAN: 9786204201559
• ISBN: 6204201557
• ID: 37254085
• Nakladatelství: LAP LAMBERT Academic Publishing
• Hmotnost: 209 g
• Rozměry: 220 × 150 × 8 mm
• Datum vydání: 07. September 2021

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