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Anotace knihy

This book focuses on e-commerce industry chain based on the whole process of e-commerce activities (production, distribution, circulation, consumption). It extracted the supporting technology and operation process of e-commerce into general principles in the form of mathematical analysis, helping readers to build the frame of theory and practice of activity link of e-commerce. This book stands on the concepts, carries on the innovation and cases in the practice, helping readers to establish a relatively complete e-commerce system. Also the arising challenges and issues are discussed, and guide for the future e-commerce development under the new situation is presented.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management E-commerce: business aspects

• Plný název: E-commerce Industry Chain
• Podnázev: Theory and Practice
• Autor: Qinghong Shuai, Zhongjun Li, Yun Zhang
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 490
• EAN: 9789819900428
• ID: 42661901
• Nakladatelství: Springer, Berlin
• Rozměry: 235 × 155 mm
• Rok vydání: 2023

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