Mohlo by se vám také líbit

Více informací o knize Drive Method

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 24 bodů

Anotace knihy

Most companies believe people can be bribed into brilliance, and customers can be bribed into loyalty. They hand out bonuses, add perks, sprinkle on gamification, and then act surprised when motivation collapses as quickly as it began.

The Drive Method reveals why this fails and what to do instead. Drawing on behavioral science, evolutionary biology, and the strange yet obvious lessons of games, Roman Rackwitz shows that motivation is not only a personal trait but the product of design. Change the system and people do not just comply, they commit.

This book dismantles the myths that keep organizations stuck and replaces them with a practical blueprint for lasting performance. If you want workplaces, products, or loyalty programs that thrive without push, perks, or pressure, the tools are here.

Parametry knihy

Zařazení knihy Knihy v němčině Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen

• Plný název: Drive Method
• Autor: Roman Rackwitz
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 172
• EAN: 9781835565292
• ISBN: 1835565298
• ID: 49940412
• Nakladatelství: Hmd Publishing
• Hmotnost: 236 g
• Rozměry: 229 × 152 × 9 mm
• Datum vydání: 20. October 2025

---

---

---