Kód: 25689952
Doing Semiotics
Autor Oswald, Laura R. (President, President, Marketing Semiotics Inc.)
The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moder ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 256
Nakladatelství: Oxford University Press, 2020
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Anotace knihy
The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with ch
Parametry knihy
1167 Kč
- Plný název: Doing Semiotics
- Podnázev: A Research Guide for Marketers at the Edge of Culture
- Autor: Oswald, Laura R. (President, President, Marketing Semiotics Inc.)
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 256
- EAN: 9780198862116
- ISBN: 0198862113
- ID: 25689952
- Nakladatelství: Oxford University Press
- Hmotnost: 404 g
- Rozměry: 156 × 233 × 17 mm
- Datum vydání: 04. June 2020
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