Kód: 16265205
Do Good
Autor Anne Bahr Thompson
Based on extensive research with thousands of consumers, Do Good documents the sea change toward supporting brands exhibiting good citizenship and explains how to embed social consciousness into a company's DNA. ... celý popis
- Jazyk:
Angličtina - Vazba: Pevná
- Počet stran: 288
Nakladatelství: HarperCollins, 2017
- Více informací o knize
526 Kč
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Anotace knihy
Based on extensive research with thousands of consumers, Do Good documents the sea change toward supporting brands exhibiting good citizenship and explains how to embed social consciousness into a company's DNA.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Finance & accounting
526 Kč
- Plný název: Do Good
- Podnázev: Embracing Brand Citizenship to Fuel Both Purpose and Profit
- Autor: Anne Bahr Thompson
- Jazyk: Angličtina
- Vazba: Pevná
- Počet stran: 288
- EAN: 9780814438398
- ISBN: 0814438393
- ID: 16265205
- Nakladatelství: HarperCollins
- Hmotnost: 548 g
- Rozměry: 235 × 165 × 28 mm
- Datum vydání: 30. November 2017
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