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Více informací o knize Destination Involvement and Travelers' Revisit Intentions

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Anotace knihy

Repeat travel demonstrates great potentials in terms§of its size and economic contribution. However, the§repeat travel market has been understudied.§Theoretically, this study was built upon the theories§of consumer decision processes and the§purchase-consumption feedback loop model. It was§found that travelers decision processes do not cease§once the trip in a destination is completed, instead§their experiences with the destination will have an§impact on their decisions on future visitation and§the post-evaluation of the destination mediates§between their present visit experiences and their§revisits intentions. The structure of destination§involvement was applied to explain the complicated§process of travel experience as a relationship§between a traveler and a destination. The causal§relationship of destination involvement and repeat§visit intentions was assessed via the mediation of§satisfaction in the context of long-haul pleasure§travel. The results of this study should be of§interest to researchers engaging in involvement§studies and investigation of travelers decision§processes and to practitioners who want to know more§about the repeat travel market.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Sociology & anthropology Sociology

• Plný název: Destination Involvement and Travelers' Revisit Intentions
• Autor: Bo Hu
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 148
• EAN: 9783639139471
• ISBN: 363913947X
• ID: 06822590
• Nakladatelství: VDM Verlag
• Hmotnost: 227 g
• Rozměry: 229 × 152 × 9 mm
• Datum vydání: 28. April 2009

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