Kód: 04353512
Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether ... celý popis
Nákupem získáte 196 bodů
Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Service industries
1960 Kč
Osobní odběr Praha, Brno a 12903 dalších
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