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Více informací o knize Decision-making for New Product Development in Small Businesses

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Anotace knihy

What goes on in a small firm that lives or dies by its capacity to innovate? How are decisions made on new product development, and how does that feed into the ecological, social and financial sustainability of the firm? This book answers the questions

Parametry knihy

• Plný název: Decision-making for New Product Development in Small Businesses
• Autor: Haropoulou, Mary (University of Western Sydney, Australia), Smallman, Clive (Higher Education Leadership Institute, Australia)
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 168
• EAN: 9780367504120
• ISBN: 036750412X
• ID: 28177037
• Nakladatelství: Taylor & Francis Ltd
• Hmotnost: 453 g
• Rozměry: 234 × 156 mm
• Datum vydání: 18. December 2020

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