Kód: 06727399
The Corporate Campaign argues that corporate campaigns are a distinctive phenomenon whose manifestations are today ubiquitous in both the marketplace and the media. This volume examines the history, strategy, tactics, effects, con ... celý popis
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The Corporate Campaign argues that corporate campaigns are a distinctive phenomenon whose manifestations are today ubiquitous in both the marketplace and the media. This volume examines the history, strategy, tactics, effects, consequences and likely future directions of the Corporate Campaign.
Zařazení knihy Knihy v angličtině Society & social sciences Politics & government Political activism
4476 Kč
Osobní odběr Praha, Brno a 12903 dalších
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