Kód: 04385182

Dealmaking

Name: Dealmaking
Brand: W W NORTON & CO
SKU: 04385182
Price: 308.00 CZK
Availability: InStock
Author: Guhan Subramanian
ISBN: 9780393339956

Autor Guhan Subramanian

Jazyk: Angličtina
Vazba: Brožovaná
Počet stran: 256
Nakladatelství: W W NORTON & CO, 2011
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Anotace knihy

Guhan Subramanian provides a lively tour of both negotiation and auction theory, then takes an in-depth look at his hybrid theory. Based on broad research and detailed case studies, Dealmaking brings together negotiation and auction strategies for the first time, providing the jargon-free, empirically sound advice professionals need to close the deal.