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Více informací o knize Customer Value Generation in Banking

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• Anotace
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Anotace knihy

The banking sector is undergoing a process of fundamental transformation - mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century's banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the 'Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.

Parametry knihy

• Plný název: Customer Value Generation in Banking
• Podnázev: The Zurich Model of Customer-Centricity
• Autor: Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 217
• EAN: 9783319368795
• ISBN: 3319368796
• ID: 15194014
• Nakladatelství: Springer International Publishing AG
• Hmotnost: 342 g
• Rozměry: 155 × 232 × 16 mm
• Datum vydání: 04. November 2016

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