Mohlo by se vám také líbit

Více informací o knize Customer intention in selecting Internet banking service in Vietnam

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 138 bodů

Anotace knihy

This study investigated determinants of Internet banking service adoption from Hochiminh City customers. Based on Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use Technology (UTAUT), five independent influences were empirically examined to determine significant factors affect customers' intention toward online banking usage. The results will benefit bank executives as providing recommendations to improve, develop their strategies to increase the Internet banking adoption rate.

Parametry knihy

• Plný název: Customer intention in selecting Internet banking service in Vietnam
• Podnázev: Ho Chi Minh City, 2014
• Autor: Anh Mac, Phong Le
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 112
• EAN: 9783659857829
• ID: 02979151
• Nakladatelství: LAP Lambert Academic Publishing
• Hmotnost: 185 g
• Rozměry: 220 × 150 × 7 mm
• Datum vydání: 04. April 2016

Oblíbené z jiného soudku

---

---

---