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Anotace knihy

This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, future perspectives in the context of crowd-based business modelling, and collective intelligence are central to the discussions in the book.This book argues that crowd is the pivot of marketing. It fills the knowledge gap in people-led enterprises by integrating the customer ideation process and developing crowd-based business models to achieve performance with purpose. This book proposes crowd-based business strategies in the emerging markets and significantly contributes to the existing literature.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business strategy

• Plný název: Crowd-Based Business Models
• Podnázev: Using Collective Intelligence for Market Competitiveness
• Autor: Rajagopal
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 280
• EAN: 9783030770853
• ID: 39362814
• Nakladatelství: Springer Nature Switzerland AG
• Hmotnost: 410 g
• Rozměry: 210 × 148 × 17 mm
• Datum vydání: 19. July 2022

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