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Anotace knihy

Corporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. The book explains the process of building, maintaining and strategising for CR. It also discusses various aspects of CR - company's stakeholders, situations demanding CR interventions, and the impact of a company's culture, ethics, and leadership on its CR. The book expounds on these using Indian cases (Tata, Infosys, HUL, Reliance, Aditya Birla Group, HDFC, among others), which enhance the understanding of CR in India as well as benchmark CR best practices in India. The book is of major significance to CR practitioners, scholars, teachers, students and C-Suite professionals who will also find the techniques proposed in the book interesting as they can assess, evaluate, adopt and adapt strategies followed by other companies for reputation enhancement.

Parametry knihy

Zařazení knihy Knihy v angličtině Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies

• Plný název: Corporate Reputation Decoded
• Podnázev: Building, Managing and Strategising for Corporate Excellence
• Autor: Avani Desai, Asha Kaul
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 322
• EAN: 9788132117742
• ISBN: 8132117743
• ID: 05047813
• Nakladatelství: SAGE Publications India Pvt Ltd
• Hmotnost: 630 g
• Rozměry: 241 × 184 × 18 mm
• Datum vydání: 21. March 2014

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