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Anotace knihy

This book discusses the behavioral impact of consumers on marketing decisions across business cultures and analyzes contemporary best practices to carry out customer-oriented strategies and implement them carefully. The author argues that new business strategies can be derived based on extended elements of marketing-mix, organization capabilities on decision making, market competition, and consumer behavior reflecting the social values, business ambience, and cognitive drivers that evolve contemporary business philosophies. In the growing market competition of the twenty-first century, corporate success depends on making consumer-oriented business strategies by analyzing the right consumer psychology. However, it is evident from the failures of several corporate initiatives that companies are unable to manage business, as they cannot resolve the complexities in consumer behavior. This book offers researchers new insights on behavioral theories of consumers and presents breakthrough strategies in managing the time, territory, target, and tasks pivoting around consumers and market competitiveness.

Parametry knihy

• Plný název: Contemporary Marketing Strategy
• Podnázev: Analyzing Consumer Behavior to Drive Managerial Decision Making
• Autor: Rajagopal
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 277
• EAN: 9783030119102
• ID: 21072175
• Nakladatelství: Springer Nature Switzerland AG
• Hmotnost: 519 g
• Rozměry: 210 × 148 × 21 mm
• Datum vydání: 25. February 2019

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