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Více informací o knize Contemporary challenges in marketing communication

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Anotace knihy

"Contemporary challenges in marketing communication" is a book that provides a modern insight into marketing communication strategies in new realities, with a special aspect of the impact of the Chovid-19 pandemic, crisis communication on social networks, but also a detailed analysis of the impact of conformism on consumer attitudes towards brands. The book offers new knowledge and methods to experts in the field of marketing communications with the intention to help them to adapt their communication strategies in a more efficient way, in order to communicate more adequately with their consumers.

Parametry knihy

Zařazení knihy Knihy v němčině Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen

• Plný název: Contemporary challenges in marketing communication
• Autor: Piotr Kwiatek
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 176
• EAN: 9786203028935
• ISBN: 6203028932
• ID: 36911211
• Nakladatelství: LAP LAMBERT Academic Publishing
• Hmotnost: 280 g
• Rozměry: 220 × 150 × 11 mm
• Datum vydání: 07. November 2020

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