Kód: 06679334
Covers experiential consumption from an industry perspective. This text highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual's daily life is m ... celý popis
Nákupem získáte 638 bodů
Covers experiential consumption from an industry perspective. This text highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual's daily life is made up of consuming experiences that can occur with or without a market relation.
Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Social issues & processes
6379 Kč
Osobní odběr Praha, Brno a 12903 dalších
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