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Anotace knihy

This book offers a comprehensive exploration of consumer behavior, blending historical perspectives with contemporary developments. It delves into foundational theories while examining emerging trends shaped by technology, culture, and global markets. Through a critical review of preceding literature and insightful analysis, the book expands on established dimensions of consumer behavior, providing practical implications for researchers, marketers, and business leaders. It serves as a definitive guide for understanding the evolving nature of consumer decision-making in a rapidly changing environment.

Parametry knihy

• Plný název: Consumer Behaviour Dimensions
• Podnázev: Preceding Literature and Expansion. DE
• Autor: Derrick Nukunu Akude
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 92
• EAN: 9786208224080
• ID: 46819269
• Nakladatelství: OmniScriptum
• Hmotnost: 145 g
• Rozměry: 220 × 150 mm
• Rok vydání: 2024

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