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Více informací o knize Consumer Behavior Research - Cases Methods and Practices

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• Anotace
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Anotace knihy

Consumer Behaviour Research - Cases Methods and Practices focuses on the collection, analysis and reporting of Consumer Behaviour related market research data illustration on different marketing and Consumer Behaviour relevance. Impact of Advertisement on Consumer Buying Decision, Product specific buying behaviour of different Age and Gender Groups, Customer Attitude, Perception & Intention towards Green Marketing and Consumer's Perception and Factor influencing Buying Decision of a particular product conceptual relevance's are covered in this Book.

Parametry knihy

• Plný název: Consumer Behavior Research - Cases Methods and Practices
• Autor: Dhananjoy Datta
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 108
• EAN: 9783659935640
• ID: 14211203
• Nakladatelství: LAP Lambert Academic Publishing
• Hmotnost: 177 g
• Rozměry: 220 × 150 × 6 mm
• Rok vydání: 2016

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