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Více informací o knize Consumer Behavior

• Parametry knihy
• Anotace
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Anotace knihy

Consumer behavior refers to the research and study of particular groups of buyers, focusing on their buying needs, buying pattern, their thoughts and opinions about the brand. It is vital because it enables the company to produce products that are relevant to the customer and therefore help in growing the company and developing it into a brand. Most of the topics introduced in this book cover new techniques and the applications of consumer behavior. This textbook attempts to assist those with a goal of delving into this field.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Economics Behavioural economics

• Plný název: Consumer Behavior
• Autor: ERIK MADSEN
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 238
• EAN: 9781632406835
• ISBN: 9781632406835
• ID: 19531924
• Nakladatelství: Clanrye International
• Hmotnost: 816 g
• Rozměry: 212 × 285 × 21 mm
• Datum vydání: 29. May 2018

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