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• Anotace
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Anotace knihy

"Competitive SME" is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative future SMETM, it gives essential advice on how, by implementing a clear and focused strategy and using simple tools, you can survive, thrive, and compete. It outlines a simple yet effective model that will allow you to: create and manage effective marketing and branding processes; better engage with your market, creating and projecting real value; increase your worth to the market with corresponding increase in revenue; maximise your resources, however limited; and, ensure that your competitive edge and U.S.P. is amplified and sustained. Packed with simple but effective tools, "Competitive SME" is an essential, practical handbook for any manager or owner of an SME / SMB who wants to outperform their competitors.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Ownership & organization of enterprises

• Plný název: Competitive SME
• Autor: David Hood
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 232
• EAN: 9780749468507
• ISBN: 0749468505
• ID: 01238432
• Nakladatelství: Kogan Page Ltd
• Hmotnost: 348 g
• Rozměry: 235 × 165 × 12 mm
• Datum vydání: 03. February 2013

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