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Anotace knihy

When medicine is written in code, how do you market the cure?

A quiet revolution is reshaping healthcare. From video games prescribed for ADHD to AI-powered platforms preventing diabetes, digital therapeutics (DTx) are no longer experiments-they are becoming medicine itself. And with this shift comes an urgent question for pharma: how do we market therapies made not of molecules, but of algorithms?

In Code to Cure: Digital Therapeutics and the Future of Pharma, Subba Rao Chaganti-a renowned author and thought leader in pharmaceutical marketing-offers the first comprehensive guide to understanding and leveraging digital therapeutics in the pharma landscape.

Blending rigorous research with real-world case studies, the book takes you inside the fast-evolving world of Dtx:

•    What digital therapeutics are - and how they differ from wellness apps.

•    Why regulators like the FDA, EMA, and Germany's DiGA are setting new global benchmarks.

•    How pharmaceutical companies can align digital therapeutics (DTx) with brand strategy, payer demands, and patient needs.

•    Case studies of pioneers like Pear Therapeutics, Akili Interactive, Propeller Health, Omada, and Kaia Health.

•    The role of AI, wearables, and telemedicine in scaling digital care.

•    Strategic frameworks for commercialization, adoption, and measuring success.

Whether you are a brand manager, marketer, student, or healthcare innovator, this book will help you navigate the opportunities and challenges of a world where medicine is not just prescribed, but downloaded.

Engaging, insightful, and practical, Code to Cure is not just about the future of pharma marketing; it is about the future of healthcare itself.

Parametry knihy

• Plný název: Code to Cure
• Podnázev: Digital Therapeutics and the Future of Pharma
• Autor: Subba Rao Chaganti
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 208
• EAN: 9789347311147
• ISBN: 9347311146
• ID: 51406651
• Nakladatelství: BSP Books Pvt. LTD.
• Hmotnost: 286 g
• Rozměry: 229 × 152 × 11 mm
• Datum vydání: 01. February 2026

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